Manchester City and England winger Raheem Sterling has officially partnered with New Balance to become a global face of the brand.
The 26-year-old will now wear New Balance boots and will sport a bespoke pair of New Balance Furon v6+ when he lifts his third Premier League title, plays in his first Champions League final and then goes to Euro 2020 with England.
Sterling will also collaborate with New Balance on a range of performance and lifestyle products away from the pitch, while the brand will support the player in community empowerment projects in London, Manchester, Kingston and beyond.
“Growing up all I dreamt of was playing football,” Sterling said.
“From kicking a ball around in Brent with my mates to my first Champions League final on 29 May and representing my country at this summer’s European Championships, in my hometown.
“There’s so much more I want to achieve, both on and off the pitch, and this partnership will provide me with the platform to do so.”
Andrew McGarty, head of New Balance’s global football sports marketing, said, “Raheem Sterling is recognised across the world as a leader both on and off the pitch. As a player, he has it all; intelligence, pace, skill and determination.
“As a person, he has even more. He has shown his ambition in signing with New Balance, a brand with whom he shares many values and beliefs. This is a truly special partnership, one that will make a real difference in the coming seasons and we are extremely excited to kick this off.”